Joe’s journey is proof that change starts small. Once a self-proclaimed couch potato, he began running short distances that slowly grew into a passion for endurance. Years later, he has completed marathons on all seven continents, a 50KM ultra in Antarctica, and a 100KM ultra marathon, a reminder that progress is built one consistent effort at a time.

Today, Joe brings that same mindset to his work as a goal coach, fitness instructor, and strategy leader. At Export Development Canada (EDC), Canada’s partner in international trade and sustainable growth, he has spent over 20 years in roles spanning marketing, executive coaching, culture transformation, underwriting, and international business development. Deeply committed to community and the UN Sustainable Development Goals, Joe has raised over $100,000 for local and global causes through his running and volunteer work. 

Through his partnership with Salty Retreats, he has facilitated high-impact coaching workshops in Mexico, El Salvador, Panama, and Italy, empowering people to cut through the noise, define their priorities, and take consistent action toward the life they want to build.